The science of persuasion.

Suasor turns a voter file and a budget into thousands of individualized ads, each delivered to the right person on the right channel. One engine, validated at every step.

Persuasion, engineered.
01The inversion

Move the money to the message.

Campaigns and marketers spend a large share of every budget on intermediaries: pollsters guessing, consultants guessing, buyers guessing. Suasor replaces the guessing with a system, so the dollars reach the people they were meant for. We are paid inside the messaging, not on top of it.

Polling to guess the districtreplaced by the voter file, modeled
Consultants to guess the messagereplaced by a strategy per audience
One spot for everyonereplaced by a master per audience, per format
Reach the voterwhere the budget belongs
02Bijective, the engine

From voter file to finished spot.

Suasor models a voter file with sampled, validated signal so dense that segmentation stops being demographic and starts being personal. Each stage is a separate agent with its own contract, and a human signs off where it matters.

Stage 1

Your district

Who votes, how the district leans, and which concerns run stronger town by town than district-wide.

Stage 2

Who we reach

Audiences formed from the data, not a template, with a budget split weighted to persuadable, reachable, likely voters.

Stage 3

What we say

One strategy, resolved from the national theme to the district to each audience, scripted to the exact spot length.

Stage 4

See and hear it

Finished video with voiceover, captions and disclosures, cut from one master into widescreen, vertical and square.

03Guardrails

Enforced by the engine, not by promise.

Disclosures are drawn on, not generated

The campaign-finance line and the AI-content line are placed on the finished frame and checked. A spot without both cannot leave the system.

Every asset, then the whole set

Each cut is checked against its platform's rules, then the approved set is checked against itself. A mismatched figure holds every asset that carries it.

A sample, not everyone

Public posts are reviewed for a balanced sample. Everyone else inherits a profile from people like them, labeled as inferred and capped in confidence.

Your data stays yours

Voter files and candidate media live in a private workspace per client. Voice cloning runs only on signed consent. Do-not-contact is honored for anything personal.

04One engine, two lines

Built for the people who take the work seriously.

Suasor Civic

Political committees and advocacy

Down-ballot and statewide campaigns, party committees and issue organizations. Creative and a recommended plan; your media buyer places it.

Suasor Commerce

Commercial marketers

The same engine, pointed at customers instead of voters. Every dollar earns its reach.

The walkthrough

Watch a voter file become a campaign.

The walkthrough we give in a first meeting, running live in your browser on an invented district. No real voters, clients or personal information. Shared by invitation.

Open the demo